I’ve been writing for about 3 months now. It is really hard work – not only the writing but also to find time away from work, family and other commitments. But I have some momentum. As yet I am still unclear about many things, such as cover designs, printing, ISBN bar codes etc. I trust that these will all work themselves out in due course.

Currently on 26,432 words, but still mostly notes and research references.

OK, so I’ve started writing my book. The initial brainstorming and mind-mapping took a while, but I’m starting to get some clarity around what I want to offer my readers.

It’s a big topic, introducing private practice owners to online strategies. Especially considering that most of my readers would rather stick forks in their eyes than worry about a website, content, maintenance and support.

I need to consider whether my intent is to give you a bunch of technical how-to chapters or aim for a broader understanding. After all, things are changing so fast, that a now-to book can become outdated quickly. Currently I am leaning towards a book of “empowerment”, to help readers get a grasp on key concepts and enable them to make informed decisions around their online strategy.

My initial mindmap helped visualise my ideas and prepare a road-map. It then translated nicely into table of contents (a tempalte for my content) and helped clarify my direction.

My initial Word document now has structure and a ton of notes and references in it. There are even some chunks of actual (rough) content. I’m on 17,210 words, but very little of this is actual usable content at the moment.

It was back in 2008, I noticed my baby daughter was having difficulty turning her head to the right. I was recommended to see a physiotherapist. When I started researching online (as you do), I found it really hard to find and pick a suitable physiotherapist. Clinics within easy drive either did not have a website or they were so bad that they gave me no confidence. It was, after all, my baby daughter I was concerned about.

The idea for PracticePulse was born (known at the time as PhysioPulse). Within a few months, I had a working prototype for a system of website deployment, management and content delivery to make lives easier for physiotherapists in private practice. I got paying clients almost immediately – so I was onto something.

That was nearly 5 years ago: My daughter is a perfectly healthy school-age girl. PhysioPulse (currently being renamed as PracticePulse) has also grown and currently serves practices across the globe.

During this time, I have spoken with and consulted countless physiotherapists. There are several key questions and concerns that always come up around what different technologies are about, how they fit together, how to use them to grow a physiotherapy practice and so on. Another major issue was around time and money and reluctance by the average practice owner to try these technologies. They often felt lost or powerless (sometimes clueless).

So I’ve distilled all these questions, concerns and decided to put it all together in a book.

It’s my first time writing a book… Let’s see how it goes.

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