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How smart business owners in private practice take the pain out of marketing, increase profitability and attract more ideal clients online


 

Most business owners in private practice are clueless when it comes to using the Internet, tools and services to grow their business.

Are you one of them?

Are you feeling powerless because old-school marketing no longer works and those business owners who are “switched on” are dominating the online landscape?

It’s time to start — at the beginning. Learn what is possible and what your options are for your business online. Find out how things like websites, blogs, search engines, YouTube, Facebook, eNewsletters and local marketing fit together. Then create your own strategy and measure how well it works.

Never be at the mercy of slick sales people and spend money on stuff that have no chance of working for you. Learn to delegate regular tasks to your team and go back to doing the things you love in your business.

Written in plain English for the non-techie reader, Clinics in the Cloud aims to empower business owners to take charge, make decisions and claim their space online — leaving the rest to play the catch-up game.


written for local private practice businesses

  • Physiotherapists (physical therapists)
  • Podiatrists
  • Chiropractors
  • Osteopaths
  • Dentists
  • Acupuncturists
  • Massage therapists
  • Psychologists
  • Other local businesses


Discover how successful practice owners:

  • Attract more ideal clients and more referrals.
  • Stand out as an authority / leader in their field.
  • Improve productivity.
  • Create and implement online marketing strategy on a shoestring budget.
  • Evaluate and exploit new and emerging trends.


In this book, you will learn

  • The essential elements of a website that sells.
  • The importance of content and communication.
  • What it takes to rank well in Google.
  • How to get new clients from social media.
  • To create and promote videos for massive online exposure.
  • Email marketing to increase your client base.
  • And much more.


This book was written to help you take charge and gain necessary knowledge so you can understand how to use this technical stuff to your advantage. It’ll help you become empowered, informed and confident discussing your strategy and requirements with qualified consultants and suppliers. It’ll help you recognise the impact of your online strategy on your practice and evaluate new and emerging ideas.



About the author

Yalçin is a software engineer turned entrepreneur. He has managed, developed, consulted and solved problems in the online space for nearly 20 years for start-ups, small business, government and multi-national advertising agencies working on brands like Nike, Coca Cola, HP, Mercedes, Nestlé and many others.

He founded PracticePulse in 2008 to bring the experience, best practice and digital solutions to health businesses in private practice around the globe. His articles have been featured in various industry journals.

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Yalcin is a practical professional, easy to talk to and understand. For the last 5 years we’ve relied on him to find solutions and be instrumental in growing our business 100% each year.

~ Rosemary Gaddes, Southbank Physiotherapy




 

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